A 90-minute hands-on workshop for the entrepreneur who wants practical ways to create emotive copy + content that gets your offers clearly seen, emotionally felt, deeply understood and seamlessly bought!
In this workshop, you'll learn how to:
Master Emotional Copywriting: Emotional copywriting is a powerful way to persuade your leads to purchase your offer. And why this works every single time is because emotions play a significant role in how people decide to take action. You’ll learn how to deeply tap into the emotions of your community and create copy that resonates deeply with them.
Create Content That Is Felt, Seen and Understood: We will go over easy-to-use techniques to captivate your audience’s attention with powerful storytelling and persuasive language that provokes action. Your community wants to know that you see them, hear them, and understand them. They crave connection and
Understand + Outline Your Ideal Buyers: Conduct audience research to identify their pain points and create content that addresses their needs and desires.
Craft Saveable Captions: From your header to a hook and then to your call to action, you’ll learn how to craft persuasive calls to action that inspire your dream buyers to take action. The way how we created captions in 2020 has changed in 2023. These will be the most up-to-date caption styles you can pick from.